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Hair Therapy

Hair Care Is Becoming Hair Comfort

Posted by on Nov 19, 2018 in Hair Therapy | 0 comments

For some people, getting a haircut can seem like a real pain. There’s the sitting around, the nervousness the barber or stylist won’t get the cut right, and a general sense of discomfort in the process. Some clever stylists around the country are starting to realize that the feeling that getting a cut is an uncomfortable process is keeping many people away and cutting down on business. That’s why there’s been a remarkable move among stylists to start making the haircut experience more than just a chance to get a good ‘do: it’s a chance to relax and pamper yourself.

These stylists make a point of providing more than just a couple chairs and a TV where people can wait for their appointment to get a trim. They provide a sense of comfort and fun that makes it a joy to walk in the door.

Take, for example, Therapy Hair Studio in Houston. They provide a relaxing location and expert stylists, but they go beyond these basics. They also serve their customers champagne, wine, hot tea, and cappuccinos, making it desirable to have a little extra time waiting to get to the actual haircut.

This focus is sure to inspire more people to take the time to actually get a good haircut. But, of course, the comfort has to be paired with good results. People can get coffee anywhere. They need to also be able to get a haircut they like to make the trip worthwhile to a salon like Therapy. (Therapy, by the way, does that as well, with some of the most acclaimed stylists in Houston.)

When a salon gets this balance right, though, this combination of pleasure and styling opens the doors for other kinds of business as well. For instance, it makes it possible to service whole bridal parties. Brides and bridesmaids want to get their hair perfect for the big event, and when you can combine the styling with champagne, you’re sure to get far more parties interested in booking appointments.

This brings up an interesting question about the future of hair salons and barbershops – namely, can the traditional, no-frills locations survive long if these trends continue to take off? Why would you settle for a plain haircut when you can get an expert look and a glass of wine to boot next door?

The more places like Therapy flourish, the more others will have to follow along and adapt, or else, watch their business slowly disappear.

There’s a lot of charm in a classic salon, but it’s hard to beat the offer of a better stylist, a more comfortable location, and the chance to sit back, enjoy a couple drinks, and generally enjoy yourself more.

It’s likely, then, that places like Therapy won’t just attract the haircut reticent or the big bridal parties. It’s likely they’ll start attracting all the haircut business over time. That puts other salons in a difficult position: either find a way to provide more comfort, or look for a new business.

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Why do we care so much about hair?

Posted by on Oct 8, 2017 in Hair Therapy | 0 comments

Almost everyone needs a haircut now and again. Other than the few absolutely hair free individuals out there, people have to get a trim. That simple fact of life doesn’t end there, of course, because our modern society is obsessed with what we do with that trimming. The plethora of styles out there speaks to this obsession. Your hair says so much about who you are, whether you’re a punk, straight-laced, business focused, or nostalgic for another era. But why is that?

The history of the hair salon goes back, as the term should suggest, to Paris. The first hair dresser’s name was, of all things, Champagne. In the 1600s, he moved to Paris and began dressing the hair of wealthy men in the city. With him, the industry was born.

Since then, hair styling had continued to evolve, spreading from those early days when only the richest of men had their hair done to just about every person in America and most Western countries.

Salons diversified and specialized, so that some dealt with women, some, like barbers, only with men. Some became focused on certain kinds of hair, like those for African Americans. Others specialize in certain types of cuts, like sports barbers.

Beyond that, there are even more modern developments. Some hair salons are trying to turn their business into a hybrid with luxury spas by doing things like serving their patron’s namesake, champagne, and offering other relaxing perks to attract higher prices and better clientele.

All of this is a great deal of effort and expense just to keep hair out of your eyes. Why are people willing to go to such lengths to make their hair look nice?

It seems that obsession goes all the way back to the beginning of society. Though modern hair salons started in France, hair grooming (with its important significance) appears to go back much further. Homer, the first writer in the so-called Western Canon, wrote about hairstyles way back almost three thousand years ago.

More famously, and even earlier, Egyptian pharaohs became obsessed with being completely clean-shaven head to toe, and wore wigs instead of their own hair.

Greece and Rome also had wig makers and enjoyed dying hair. Some of the ancient Greek statues, it is believed, had wildly colorful hair when depicting the gods. A look at temples in India shows this wasn’t an exclusively Western idea.

In short, we are obsessed with our hair today because humanity was always obsessed. The only that has changed now is that it isn’t only the elite who are able to make their hair stand out. The average 18-year-old has as much ability to dye their hair as a wealthy Roman did, and the salon is no longer for the richest amongst us. We can all afford to enjoy champagne’s invention every now and again.

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