Pennsylvania Trails

Hair Care Is Becoming Hair Comfort

Posted by on Nov 19, 2018 in Hair Therapy | 0 comments

For some people, getting a haircut can seem like a real pain. There’s the sitting around, the nervousness the barber or stylist won’t get the cut right, and a general sense of discomfort in the process. Some clever stylists around the country are starting to realize that the feeling that getting a cut is an uncomfortable process is keeping many people away and cutting down on business. That’s why there’s been a remarkable move among stylists to start making the haircut experience more than just a chance to get a good ‘do: it’s a chance to relax and pamper yourself.

These stylists make a point of providing more than just a couple chairs and a TV where people can wait for their appointment to get a trim. They provide a sense of comfort and fun that makes it a joy to walk in the door.

Take, for example, Therapy Hair Studio in Houston. They provide a relaxing location and expert stylists, but they go beyond these basics. They also serve their customers champagne, wine, hot tea, and cappuccinos, making it desirable to have a little extra time waiting to get to the actual haircut.

This focus is sure to inspire more people to take the time to actually get a good haircut. But, of course, the comfort has to be paired with good results. People can get coffee anywhere. They need to also be able to get a haircut they like to make the trip worthwhile to a salon like Therapy. (Therapy, by the way, does that as well, with some of the most acclaimed stylists in Houston.)

When a salon gets this balance right, though, this combination of pleasure and styling opens the doors for other kinds of business as well. For instance, it makes it possible to service whole bridal parties. Brides and bridesmaids want to get their hair perfect for the big event, and when you can combine the styling with champagne, you’re sure to get far more parties interested in booking appointments.

This brings up an interesting question about the future of hair salons and barbershops – namely, can the traditional, no-frills locations survive long if these trends continue to take off? Why would you settle for a plain haircut when you can get an expert look and a glass of wine to boot next door?

The more places like Therapy flourish, the more others will have to follow along and adapt, or else, watch their business slowly disappear.

There’s a lot of charm in a classic salon, but it’s hard to beat the offer of a better stylist, a more comfortable location, and the chance to sit back, enjoy a couple drinks, and generally enjoy yourself more.

It’s likely, then, that places like Therapy won’t just attract the haircut reticent or the big bridal parties. It’s likely they’ll start attracting all the haircut business over time. That puts other salons in a difficult position: either find a way to provide more comfort, or look for a new business.

Leave a Comment

Your email address will not be published. Required fields are marked *